Sociology, not technology

It is not about technology it is about sociology!! Good for Julian Stodd.

Julian Stodd's Learning Blog

The Social Age sees us connecting, sharing, working and leading in online spaces. But it’s a mistake to think that the real change is in the technology. It’s not: it’s about the sociology.

Social Ties

The technology deals transactionally: it can make links and traffic files. But the real change is in how large, cohesive and purposeful our communities are.

It’s important to understand this from an organisational perspective, because if we mistake technology for sociology, we will likely spend our time, effort and resources in the wrong place.

We maintain both weak and strong social ties: the people in our sphere of hearing are our weak connections. The totality of people in our networks: the people who know our name (or, maybe just our Twitter handle). Our strong social ties are those to our friends, the people whose lives we impact more meaningfully.

Social technology has done two things:…

View original post 183 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s