The art of storytelling

I don’t know why but storytelling is something that always has caught my attention. Looking and browsing I found a blog that is about telling stories!! Awesome!!

Tips to tell a story instead of showing slides

Use story improv to tell a simple story in 5 — 6 sentences. Think about the spine of my story — Setup | Conflict | Struggle | Climax | Resolution.
Once I have this structure, I can build on it.
Recognise the patterns in the ones that work. The stories, the metaphors, the tools, the style — just observe and be aware of them.

Designing isn’t always about the visuals. By merely replacing ‘description’ with ‘story’ a user’s frame of thinking will change — and so will the content.


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